A $5,000 “anti-networking” event drew 100 people and a 250-person waitlist

dejavucoder · x · 2026-07-21

A founder shares a lesson from planning an event called Anti-Networking.

They were worried the event would cost about $5,000 and nobody would show up, so they asked Sasha whether it was a distraction or a good idea. Sasha’s test was simple: does this connect to the core of your work? If not, it’s probably a distraction; if yes, it’s probably worth doing. He also added a risk check: if you think you’ll regret spending the money at the end of your life, don’t do it.

The founder went ahead anyway, paid the deposit, found a sponsor three weeks later, and the event drew 100 attendees with a waitlist of more than 250. It later became an event series in multiple cities, with Denver and London next.

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