Reverse Engineering Kimi's Promo Video to Win Official Ad Spend: Indie Growth Playbook
yihui_indie · x · 2026-07-21
An indie developer shared a tutorial on how they reverse-engineered the official promo video for Kimi and successfully won official ad placement from the Kimi team.
This approach highlights a new content marketing strategy for indie developers: capturing the attention and traffic of major AI products by deconstructing and recreating their marketing materials.
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