AI summaries are shrinking informational traffic, so ecommerce should focus on click-to-buy queries
Rahul_Chouhan · x · 2026-07-21
Rahul Chouhan argues that rising no-click searches and AI summaries are reducing informational traffic, but says ecommerce operators should not panic. His advice is to identify the search queries in each category that still reliably lead to clicks and purchases, then concentrate effort on those high-converting queries instead of chasing all traffic equally.
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