Hormozi: AI is often used to automate the wrong bottleneck
cen6wkf · reddit · 2026-07-20
Alex Hormozi argues that many founders use AI to automate the wrong thing.
Core example
- A business had 11 VAs doing data cleaning for about $11K/month.
- The founders then spent $350K building an AI system to replace that work.
- Hormozi’s point: the process was not the bottleneck; customer acquisition was.
Main takeaway
- The real question is not “Are you using more AI?”
- It is: “Are you making more money?”
- He argues founders should use AI inside their business to improve outcomes, not assume that building an AI business is automatically the right move.
- His broader point is that when intelligence gets cheap, the scarce thing is decision ownership and accountability.
Related event: Hormozi: Automate Business Bottlenecks with AI(2 posts)→
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