AI Video Scam: The Fake "Float Bro" Scheme
HankYeomans · x · 2026-07-20
Netizens spotted a surge of AI-generated videos pushing a fake product called "Float Bro" on Instagram, racking up millions of views.
These videos use exaggerated physics to showcase the product's features, and some accounts have even linked them to real Shopify storefronts for monetization. This reveals an emerging gray-market marketing scheme that exploits viral AI videos to drive e-commerce traffic.
Related event: New E-Commerce Scams Leverage AI-Generated Videos and Fake Stores(4 posts)→
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