Google Update Causes Traffic Cliff Drop

gaganghotra_ · x · 2026-07-18

This repost discusses the impact of the so-called "July 11 unconfirmed update" on search traffic. The author notes having previously mentioned that certain sites experienced massive volatility during that update, while others were affected by the January 2026 unconfirmed update.

The image displays an organic traffic curve for a website: relatively stable initially, rising in the middle-to-late stages, and then showing a distinct cliff-like drop in early July, with arrows pointing out two separate declines. Based on this, the author speculates that this might not be a site-wide core update, but rather a significant impact on specific verticals or directories caused by a single or a few distinct Google systems.

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