ChatGPT's Direct Data Sharing with Brands Shifts SEO Logic

gaganghotra_ · x · 2026-07-19

The post points out a phenomenon ignored by most SEO practitioners: OpenAI is engaging in direct data-sharing partnerships with e-commerce brands. If a brand's link appears in a ChatGPT response, it might originate directly from this data integration rather than the model autonomously crawling the web, even if the link isn't indexed by Google or doesn't exist on the public web.

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