X Launches Mentions Boost for Organic Ad Amplification

eyishazyer · x · 2026-07-16

X has officially launched a new advertising product called Mentions Boost. When a brand or account receives organic mentions from users (such as authentic word-of-mouth recommendations and discussions), advertisers can pay to directly boost the reach and impressions of those tweets. The platform emphasized that the feature is designed transparently, aiming to amplify genuine conversations while maintaining X's role as a trusted source of information.

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