X Rolls Out Mentions Boost Ad Product
nikitabier · x · 2026-07-16
X has officially launched a new advertising product called **Mentions Boost**. When a brand or account is naturally mentioned on the platform, advertisers can pay to amplify the post's exposure. The platform emphasized that the feature is designed to be transparent to users to maintain the authenticity of the timeline. The feature is now available to Premium Business accounts.
Related event: X Launches Mentions Boost Ad Product(2 posts)→
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