Meituan Expands Training Signals for Generative Recommendation

_reachsumit · x · 2026-07-15

Meituan proposed a new training scheme for generative recommendation that no longer relies solely on next-token prediction but incorporates two types of auxiliary supervised signals:

The author's core argument is that if generative recommendation only performs next-token prediction, the coverage of training signals will be too narrow; by expanding the supervision objectives, the model can learn richer user behavior patterns and recommendation relationships.

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