Running Your Business 24/7 with AI Loops

Roger_M_Taylor · x · 2026-07-15

This post discusses an "AI loop" concept: giving an agent a goal, a method to self-evaluate its results, and the permission to keep retrying until it meets the target. The article provides three practical scenarios: - **SEO loop**: Checking rankings monthly and automatically adjusting strategies until keywords hit the front page; reportedly, Inbox Zero is already using this in production. - **Ads loop**: Automatically testing ad creatives, checking campaign profitability, pausing losing ads, and continuously optimizing until the account turns a profit. - **Eval loop**: Iteratively improving the accuracy of AI features until metrics meet the standard. The core takeaway is that loop engineering isn't just for building products; it can be directly applied to "running a business."

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