The Challenge of Multi-Column Signal Enrichment in GTM

Unlucky-Angle4720 · reddit · 2026-07-13

The post discusses why current combinations of Clay, Claude Code, and CLI/MCP still feel clunky for "multi-column signal enrichment" in GTM scenarios.

The author's pain point isn't simple email waterfalling, but rather per-row research tasks: like gathering hiring updates, recent founder activities, or why-now evidence, where each row might require a different research path. They argue that while fixed workflows cover known paths, there's still a lack of a system that acts like a meticulous VA—researching row by row and returning results with evidence and confidence scores. Finally, they pose three questions: do people actually need this kind of multi-column enrichment, are they currently using fixed workflows or custom per-row research, and would they be willing to pay for this "done-for-you" work.

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