The Agentic Web Is Taking Shape

AI Engineer · youtube · 2026-07-12

This talk argues that while the current AI agent industry is still in its early stages regarding memory, orchestration, enterprise deployment, and tooling, a much bigger shift is the emergence of the **Agentic Web**. The speaker breaks this down into three layers: - **Discovery Layer**: Just as we needed infrastructure like Google/AltaVista for web search, we'll need similar "agent search/discovery" infrastructure in the future—but for agents instead of web pages. The core challenge becomes who can be discovered, trusted, verified, and orchestrated, requiring governance and standards akin to ICANN or W3C. - **Transaction Layer**: Intelligence will have a price. Agents will pay for inference, memory, capabilities, and context, leading to a market centered around "knowledge pricing." - **Marketplace Layer**: The past 14 years belonged to machine learning, but the next decade will look more like the era of "machine co-learning." The overarching view is that today's agent stores, closed-loop platforms, and enterprise orchestration are just the first steps toward an open agent network.

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