Meta Pulls Controversial AI Photo Feature

The Decoder · rss · 2026-07-12

Meta introduced a highly controversial feature in its new Muse Image tool: users could generate AI photos of anyone simply by @-mentioning a public Instagram account, without needing their consent.

Following swift public backlash, Meta admitted the feature "missed the mark" and removed it just days after launch. The Decoder report highlights the core issue: treating public accounts as direct generation targets crossed serious consent and privacy boundaries.

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