AI Era Reflections: Shift from Software to Marketing

yangyi · x · 2026-07-12

The author argues that in the AI era, since software can be rapidly reverse-engineered and copied (especially in the Chinese market), the leverage of simply building software is weakening, easily turning into a stepping stone for competitors. Drawing on previous analysis, they note AI's varying impacts on the five traditional business levers: - **Intensified**: Leasing, Distribution - **Weakened**: Labor, Software - **Short-term intensified, long-term weakened**: Content With software opportunities diminished by AI, the most accessible levers left for the general public are content and distribution. Consequently, the author announced abandoning further software development to pivot into Marketing, aiming to build a distribution network through content and accumulate foundational means of production.

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