UK Proposes Strict New Rules on Scam and AI Ads
TechNadu · x · 2026-07-11
Ofcom has introduced stricter regulations requiring large online platforms to prevent, detect, and remove scam advertisements.
- Penalties: Non-compliant platforms could face fines of up to £18 million or 10% of their global annual turnover.
- Specific measures: The new rules include advertiser verification, FCA (Financial Conduct Authority) review of financial promotions, enhanced account protection, AI ad safety measures, and the faster removal of fraudulent ads.
Related event: UK Proposes Heavy Fines for Platforms Failing to Block Scam Ads(2 posts)→
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