OpenAI President: Models Are Becoming Part of the Product

heyshrutimishra · x · 2026-07-11

OpenAI co-founder Greg Brockman pointed out that the AI industry is undergoing a critical shift: models are no longer the final product, but rather a component of it. - **Architectural Evolution**: In the past, models only had a very thin application layer above them. Now, a "thick architecture" must be built, encompassing skills, connectors, computer use, context management, and memory. - **Vivid Analogy**: If the model is the "brain," then the complex systems currently being built are its "body," and the two must be co-designed. This shift explains the logic behind products like ChatGPT Work: real competition has moved to the ecosystems and product experiences built around the models.

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