Instagram Head: Won't Filter AI Content

The Verge AI · rss · 2026-07-10

Instagram head Adam Mosseri recently stated on a podcast that the platform shouldn't comprehensively filter or ban AI-generated content, but rather clearly label its AI origins.

He noted that users who dislike AI content can opt out of seeing it in their personalized feeds, while fans can access a dedicated stream entirely composed of AI content. This strategy aligns with the broader AI labeling and management trends seen on platforms like TikTok and YouTube.

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