A Turning Point for the Open Web in the AI Era

lilyraynyc · x · 2026-07-10

SEO expert Lily Ray cited an Adweek article to discuss the current power struggle between the search engine ecosystem and content websites.

The article points out that many websites currently want to reach content licensing agreements with Google rather than completely detaching from search engines. However, this strategy leads to a drop in their visibility in search results, which in turn degrades the overall content quality of Google Search, resulting in a lose-lose situation. The author believes this phenomenon marks a critical turning point in the lifecycle of the "open web."

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