Sephora Partners with OpenAI to Launch AI Beauty Shopping Assistant

OpenAI · youtube · 2026-07-07

At the OpenAI France event in June 2026, Sephora's Global VP of Data & AI, Géraldine Servouze, shared the company's AI strategy: developing a Shopping Assistant based on OpenAI models and integrating it into ChatGPT to offer personalized beauty recommendations. The project emphasizes guided user experience and recommendation transparency, continuously optimizing large-scale customer experience through testing and learning.

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