LLMs Are Driving Amazon MTurk Into Decline
emollick · x · 2026-07-07
Ethan Mollick notes that Amazon Mechanical Turk (MTurk)—once a primary tool in the 2010s for quickly gathering large numbers of "representative human" respondents for social science research—is exiting the stage. While it performed well originally, the rise of LLMs has led researchers to switch to AI, causing MTurk's usage to plummet.
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