Alexandr Wang Says He Personally Wrote Every Muse Launch Tweet

On September 19, 2025, Alexandr Wang, founder of Scale AI and head of Meta AI, revealed on X that every tweet during the Muse launch was written personally by him, with no marketing team involved. He confirmed there was no social media team at all, explaining it as his way of keeping control of his own public voice. The anecdote spread widely, with commentators like doodlestein quipping that "Yann (LeCun) could never."

Confirmed

• Wang explicitly stated that all Muse launch tweets were written by himself, joking that he wouldn't let corporate-flavored content near his "tweet cannon."
• He later clarified that this was not a dismissal of marketing teams — he works with great marketing colleagues on other matters — but that the "trigger" for his public voice stays in his own hands.
• The reveal came after someone praised the social media operation around the Muse launch as the best they had seen.

Why it matters

• It showcases an unusually hands-on executive communications style at a time when AI companies typically rely on professional PR and marketing teams.
• The story went viral in the community, with doodlestein joking "Yann could never," and reposts from Shubham Saboo and anpaure amplifying its reach.

2026-09-19 ~ 2026-09-19 · 5 related posts

• [source] Scale AI CEO Alexandr Wang says he personally writes all his launch tweets — alexandr_wang · 2026-09-19
• [source] Alexandr Wang clarifies: great teams matter, but he pulls the trigger — alexandr_wang · 2026-09-19
• Meta's Alexandr Wang Says He Writes All His Own Launch Tweets — "Yann could never" — doodlestein · 2026-09-19

2 near-duplicate retellings: Saboo_Shubham_ · anpaure