OpenAI Tests Sponsored Agents Ads in ChatGPT

OpenAI is testing a new ChatGPT ad format called Sponsored Agents with select US advertisers, letting users chat with clearly labeled company-sponsored agents. The move extends advertising into agent-based scenarios.

2026-09-16 ~ 2026-09-17 · 2 related posts

• OpenAI expands ChatGPT ads with Sponsored Agents — petrusenko_max · 2026-09-16
• OpenAI tests Sponsored Agents in ChatGPT: conversational ads let users chat with business-sponsored agents — gaganghotra_ · 2026-09-17