Catch AI launches $99/month executive assistant that actually makes calls and books travel
Catch AI officially launched its AI executive assistant on September 2 and announced a seed round. The product is priced at $99 per month with a 10-day free trial; users can log in with Google or Microsoft accounts, or use it without registration by forwarding emails to a dedicated address (e.g., [email protected]). Founder Nir Sabato stressed the core philosophy: AI should actually do administrative work, not merely offer suggestions or summaries.
Confirmed
- Outbound calls: Catch can place calls using its own voice, identifies itself as an AI, navigates phone menus, and completes tasks like flight and hotel bookings.
- Executive admin: covers nearly 30 tasks including scheduling and conflict handling, meeting rescheduling coordination, travel booking, follow-up reminders, morning briefings, calendar protection, form filling, multilingual support, and multi-calendar syncing.
- Proactively learns users' priorities and relationships, and proactively detects schedule conflicts.
- Security and compliance: SOC 2 Type II and CASA Tier-2 certified.
Unconfirmed
- Elvis Sararia (@omarsar0) reported the product is in a limited closed beta; the relationship to the official public launch and pricing was not clarified in the materials; the seed round amount and investors were not disclosed.
Why it matters
- Catch's differentiated claim is pushing AI from "summarizing emails and giving advice" to actually executing administrative tasks, targeting the most time-consuming parts of an executive's day like phone bookings and schedule coordination. Its approach of making outbound calls as an AI and completing reservations is also a sample of AI agents moving toward real-world execution.
2026-09-02 ~ 2026-09-02 · 12 related posts
Primary sources
- [source] Catch AI launches an admin assistant that books travel and handles calls for execs — JaynitMakwana · 2026-09-02
- Catch opens closed beta for AI admin assistant handling email, scheduling, travel and calls — omarsar0 · 2026-09-02
- [source] Catch launches $99/mo AI admin assistant with voice calls and travel booking beta — testingcatalog · 2026-09-02
- [source] Catch raises seed round to launch $99/mo AI assistant that makes phone calls — testingcatalog · 2026-09-02
- Catch AI Launches Exec Admin Assistant That Makes Calls, Books Travel, Not Just Drafts — hey_abusiddik · 2026-09-02
- Catch AI Launches an Exec Admin Assistant That Flags Only Emails Needing Your Judgment — hey_abusiddik · 2026-09-02
- Catch AI launches an admin assistant that books hotels and calls restaurants for executives — iamfakhrealam · 2026-09-02
- Catch AI launches an AI admin assistant that does the busywork, not just suggests it — aftahi_ai · 2026-09-02
- Catch AI launches an exec admin assistant that does tasks, not suggestions — hey_abusiddik · 2026-09-02
- Catch AI launches an executive admin assistant that does the work, not just suggests — hey_abusiddik · 2026-09-02
2 near-duplicate retellings: aftahi_ai · ycombinator