Catch AI Launches $99 Executive Assistant That Gets Things Done

Catch officially launched Catch AI on Sept 2, an executive-focused AI admin assistant priced at $99/month with a 10-day free trial, and announced a seed round the same day (amount and investors undisclosed). Users can sign in via Google or Microsoft accounts, or forward emails to a dedicated address (e.g., [email protected]) without registration. Founder Nir Sabato stresses that AI should actually do admin work rather than give advice or summaries. The product is publicly available and paid, though its capability ceiling awaits broader real-world testing; it is a notable sample of AI agents moving from conversational advice to real-world execution.

Confirmed

• Outbound calls: Catch can place calls in its own voice, disclose its AI identity, navigate phone menus, and complete flight and hotel bookings.
• Admin coverage: nearly 30 tasks including scheduling and conflict handling, meeting rescheduling, travel booking, follow-up reminders, morning briefings, calendar protection, form filling, multilingual and multi-calendar sync; also supports booking flights and hotels via SMS, pre-empting counterpart emails, grouping calls, and auto-filling scheduling links.
• Price watching: in one cited case, after a CTO's hotel booking was completed, Catch kept monitoring prices and proactively flagged a cheaper rate for the same room type, saving nearly $400.
• Email triage: Catch only flags emails that genuinely require the user's decision—the pitch being that drafting is the easy 20%, while judging which of many emails need personal attention is the time sink.
• Learns user priorities and relationships; proactively detects calendar conflicts and reschedules. Early users praise that it "does what it says"—executing directly rather than offering a summary plus multiple options.
• Security: SOC 2 Type II and CASA Tier-2 certified.
• Commercialization: $99/month (promoters compare to a human assistant costing $4,500/month), 10-day free trial; seed round announced the same day, amount undisclosed.

Unconfirmed

• Elvis Sararia (@omarsar0) described the product as being in a limited closed beta; the exact relation to the official public launch and pricing is not clarified in the materials.

Why it matters

• Catch's differentiating claim pushes AI from summarizing and advising to actually executing administrative work, targeting executives' most time-consuming tasks—phone bookings, schedule coordination, inbox triage. Calling out as an AI to complete bookings and continuing to monitor prices post-booking to save money is a textbook example of AI agents delivering quantifiable value in the real world, marking the shift from "telling you what it can do" to "getting it done for you."

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3 near-duplicate retellings: aftahi_ai · Aiden_Tech_Ai · hey_abusiddik